About us
About us
Our heritage
Barnes Naturals is a brand deeply rooted in tradition, founded on a commitment to sourcing nature’s finest honey. As one of the oldest honey brands in Australia, our story began in 1876 in regional Victoria. It was there that two brothers — James and Fred Barnes — turned their passion for quality into a pioneering venture, opening a small shop in St Kilda, Melbourne, for just five shillings a week.
What began as a way to help their cousins in the beekeeping trade pack their excess honey soon grew into a trusted name, renowned for its dedication to quality and craftsmanship. By 1915, their efforts had already garnered recognition from the Richmond Guardian, which praised the Barnes brothers for their innovative approach and devotion to bringing nature’s best to their customers.
Today, we continue to honour this legacy with the same care and expertise that has defined Barnes Naturals for 149 years. Our range of Manuka honey, floral honey, and apple cider vinegar reflect our unwavering commitment to sourcing and crafting products that capture the essence of nature.
At Barnes Naturals, our mission is simple: to bring you the finest natural products, crafted with care and grounded in a timeless tradition of trust, authenticity, and excellence.
Follow our beekeepers as they journey through rugged, untouched landscapes — visiting hives in the wild places where Australian Manuka honey is harvested.
Fostering a green future.
We strive to uphold the holistic values that set the foundations for our company back in 1876. Our commitment to creating products that are both good for consumers and gentle on the environment drives every decision we make. This dedication is why we proudly pack our Australian products in line with The Australian Packaging Covenant Organisation (APCO). APCO, a co-regulatory, not-for-profit organisation, works to reduce the harmful impact of packaging on the environment. To align with these principles, we ensure that our packaging is food-safe, BPA-free PET.
In 2023, we made significant strides toward more sustainable practices, including transitioning to carbon black-free lids throughout our Australian Manuka honey range. This initiative prevented approximately 2.2 tonnes of black PP caps from being produced and ultimately sent to landfill. Moreover, we incorporated Oysterlean into our Australian Manuka honey lids — a bio-renewable substitute derived from marine waste, such as seashells. With a carbon footprint approximately five times lower than traditional plastics like PE and PP, Oysterlean reflects our innovative approach to reducing environmental impact.
Building on these efforts, we also prioritized increasing the use of recycled materials across our product lines. In 2023, we transitioned our amber PET jars for our Australian Manuka honey range to being made from 100% recycled plastic while our Apple Cider Vinegar bottles moved to incorporate 30% recycled plastic. These advancements showcase our unwavering commitment to reducing waste, supporting circular economies, and fostering a greener future for generations to come.
Core values.
In the whirlwind of today’s fast-paced world, we often lose sight of what truly nurtures us — connection, simplicity, and balance. At Barnes Naturals, we believe in the power of nature to restore and sustain us. Our core values reflect our commitment to helping people reconnect with nature, prioritise their wellness, and embrace a healthier, more inspired way of living.
We believe in the power of nature’s ingredients and aim to make wellness straightforward. Our products are designed to be pure, uncomplicated, and easy to integrate into daily life. From our product formulations to our packaging, simplicity is at the core of everything we do, ensuring that our consumers can focus on what matters most: their health and wellbeing.
Health and wellness should be within reach for everyone. Our commitment is to make premium, high-quality products accessible. We believe in connecting people with the best nature has to offer, ensuring that these rare, premium ingredients can be enjoyed by all, no matter where they are.
Every product we create is designed with a clear purpose in mind. We harness nature’s most powerful ingredients to offer products that are intentional and functional whether it’s supporting immunity, promoting vitality, or enhancing everyday wellness. We believe that every product we offer should have a real, beneficial impact, making a difference in the lives of those who use it.
Quality is the foundation of our brand. From the careful selection of ingredients to the manufacturing process, we uphold the highest standards. Our products are crafted with transparency and integrity, ensuring they meet our standards for safety, efficacy, and premium quality.
We aim to inspire a vibrant, fulfilling life. We bring creativity, excitement, and the beauty of the natural world into every product we offer. Our brand celebrates living and happiness, encouraging our consumers to embrace the joy and energy that comes with good health.
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